Rubies in the Rough

In 1977, along with business partners Binx Sandahl and Carl Fischer, Joe founded what’s now one of the longest continuously running heli ops in the U.S. That first year, they had just 17 guests over a short season that started on St. Patrick’s Day. But through the subsequent decade, business swelled to 32 guests every three days, and Joe became the sole owner of Ruby in 1981 before meeting his future wife and business partner.

The Family Issue: Introducing the Yanceys in a documentary by Three Peaks Media

For the November Issue of Backcountry Magazine, we’re highlighting the most influential spouses, siblings, parents and kids in the sport, focusing on more than 30 families who enrich the backcountry community with their love for each other and the outdoors.