Backcountry Magazine Welcomes Designer Karianne Shetter

Backcountry Magazine is excited to welcome Karianne Shetter to the design team. Most recently a member of Darn Tough’s eCommerce team, she joins Backcountry’s art director Mike Lorenz.

“Karianne has been a breath of fresh air with a super creative approach and positive outlook to our team,” Lorenz says. “Super thankful to have her on the team.”

Shetter with Nova at Flagstaff Lake in Maine.

Originally from York, Pennsylvania, Shetter found her way to Vermont in 2014 as a student at Saint Michael’s College in Colchester. There she studied Media Studies, Journalism and Digital Arts. It was during this time that Shetter fell in love with skiing.

Following her graduation from Saint Michael’s in 2017, Shetter headed to Alaska, where she worked as a glacier guide for the summer, before returning to the Green Mountain State.

Shetter joined Vermont adventure accessory brand Skida as a junior designer. In this role, she worked on Skida’s consumer-facing marketing materials—email newsletters, website graphics, shop POP—in addition to helping with design on each year’s collection of patterns. She was then promoted to brand designer at Skida.

Shetter smiles on the skintrack at Vermont’s Mad River Glen.

After more than four years at Skida, Shetter switched her focus from headwear to footwear, joining Darn Tough, another Vermont brand, as a member of their eCommerce team in 2022.

Shetter joined Height of Land Publications, to work for Backcountry Magazine and our three sister magazines, in June. Her commitment to outdoor adventure and passion for local Vermont businesses are steadfast, making her a great fit for our team.

Based in Waterbury, Vermont, Shetter enjoys cruising singletrack, gravel grinding and bikepacking, often alongside her furry friend Nova. When snow starts to fall, and she’s not designing Editors’ Choice logos and bringing the sports she loves to life on the page, Shetter can be found on the single chair at Mad River Glen or on the skintrack, exploring Mount Mansfield’s backcountry zones.

“I studied media and digital arts in college with the dream of designing for a magazine or newspaper someday, so I am so thrilled to have this opportunity to work with four titles that are based right here in Vermont,” Shetter says. “And it feels extra fitting that the stories and photos I work with daily align with my personal interests.”

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