In our 20th Anniversary Issue, we speak with editors, art directors, photo editors and contributing photographers past and present about their favorite covers from our first 100 issues. Here’s an excerpt from the conversations with former Publisher Jon Howard
“This was the first issue that we finally branched out from our stagnant orange or red banner. Just look at it in the library, and you finally see green among the black spines. And the sell line ‘Catching A Ride’ in a font that became part of our style brought us into the contemporary age of design and in the snow industry. And yes, it sold really well.” —Jon Howard, Publisher, 2003-2013
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