The beginning of winter 2015/16 has lived up to forecaster’s predictions, with a strong El Niño cycle bringing an onslaught of snow across the western United States. With great amounts of snow, however, comes risk. A persistent weak layer has formed deep within the snowpack and can be found from the Wasatch Mountains of Utah […]
Snow Shooter: Blake Jorgenson
Photographer Blake Jorgenson has been taking photos for a long time—before the era of digital, when the average kid still knew Fujifilm was a photography company and didn’t assume it was just a movie about the tropics. His experience has given him a perspective on communication and what it means to be an artist. We […]
Tim Petrick, former CEO of K2, talks about his new job as COO at Silverton Mountain
In early December, Silverton Mountain announced the hiring of a new, high-profile employee: Tim Petrick, former President and CEO of K2, who is now the COO of Silverton Mountain. This is a big change for Petrick—moving from K2 headquarters in Seattle, Wash. to Silverton, Colo. a town with a year-round population of fewer than 600 […]
Bolton, VT to host 24-hour backcountry race that gets back to the basics
Races don’t run themselves and the newly formed Stowe, Vt.-based events company, Native Endurance, is working hard to bring new challenges to New England’s endurance athletes. Their debut race is a 24-hour AT/skimo competition to be held at Bolton Valley Resort on March 19 and 20, where there will be no need to fight through electrical wire or torrents of color—just the raw exhaustion of skinning for a full turn around the clock.
Snow Shooter: Jason Hummel
Photographer Jason Hummel and his twin brother, Josh, have a ski streak lasting 203 months. This means Jason and his brother, age 36, have been skiing every month since they were teenagers. While this is an impressive feat, it is just one of Jason’s many achievements. We learned of other feats and mishaps in a […]
From Bins to Boots: Newell Rubbermaid purchases parent company of K2, Line, Völkl and other ski brands for $15.4 billion
Rubbermaid is a household name that evokes college-dorm storage and pencil organizers. But the company Newell Rubbermaid, known for its host of container and organizational products, recently purchased Jarden Corporation, the parent company for K2, Line, Völkl, Marmot, Dalbello, Marker and many more well-known ski brands.
Snow Shooter: Mason Mashon
Before taking photos, Mason Mashon was into mountain bike competition. But he switched his focus from being in front of the lens to behind it—a change that, he says, allows him to understand the athlete’s perspective when shooting. We caught up with the Whistler, B.C. based photographer to talk about his pivot from athlete to cameraman and his need to pack everything but the kitchen sink when he goes to shoots.
Salomon and Atomic introduce Mountain Academy for learning introductory backcountry skills
This week, Salomon and Atomic announced an initiative to advance mountain safety education through a new online platform—Mountain Academy. No, you don’t need to buy textbooks and join the glee club to participate; all you need is a set of eyes and a few minutes to spare.
Daniel Rönnbäck talks extreme photography in the film “AR Family Video Portrait: Daniel Ronnback ‘Follow the Mountain’”
Is photography a dream job for mountain lovers? Maybe, but for 28-year-old Daniel Rönnbäck, it has taken hard work both mentally and physically to get to where he is. In the recent film AR Family Video Portrait: Daniel Ronnback “Follow the Mountain,” produced by Armada Skis, Rönnbäck narrates his own professional story.
In “Turns & Curves” Giulia Monego speaks of love and loss in the mountains
Last week, Bjarne Salén, producer for Endlessflow Films, released Turns and Curves, a short film featuring Italian freeskier and mountaineer Giulia Monego and her motivation to continue mountain exploration in the face of recent personal loss.
